![The Legendary Lender](https://pbcdn1.podbean.com/imglogo/image-logo/11715920/The_Legendary_Lender_Podcast_new70mbu.jpg)
If you've been in the mortgage business for more than a day, chances are, you've come to realize that being a "successful" loan officer isn't just about how many deals you close, the volume you fund or how fat your bank account is (although all of those are important). Let's be real: creating your BEST LIFE and achieving true "success", both personally and professionally, requires an "X Factor" beyond just your bottom line. What's the secret to creating sustainable growth that has you fired up and fulfilled, instead of bored or burnt out? How do you build a business that sets you free, instead of one that enslaves you? How do you create a healthy balance between work and family? How can you finally break free from Stress Prison, and unlock your power to live your BEST LIFE, full of fun, flow and fulfillment? If those questions sound meaningful to you, you've come to the right place. The Legendary Lender Podcast will inspire you to stop settling for second best, and live your BEST LIFE now!
Episodes
![The FIVE MYTHS Mortgage Pro’s Believe Hold Them Back From Living Their Best Life](https://pbcdn1.podbean.com/imglogo/image-logo/11715920/The_Legendary_Lender_Podcast_new70mbu_300x300.jpg)
Tuesday Aug 24, 2021
The FIVE MYTHS Mortgage Pro’s Believe Hold Them Back From Living Their Best Life
Tuesday Aug 24, 2021
Tuesday Aug 24, 2021
If you feel like your best life is just out of reach, that may be because you have been duped by some common myths which are preventing you from shedding the stressed, overworked version of yourself, and replacing him or her with the joyous, and fulfilled version. In today’s episode, we’re going to bust five of these debilitating myths, and carve out a pathway for you to create the life you desire and deserve.
Our conversation begins with a discussion about the importance that people attribute to brand names, when in fact, your own personal brand is what really matters! We then shift to a discussion about why buying leads isn’t a good idea, and how approach is likely to cause more harm than good. Myth number 3 is one that Al himself knows all too well; the dangerous trap of thinking that in order to be successful you need to spend all your time working. In reality, there is no badge for doing things the hard way, and no nobility in answering work calls when you should be spending time with your family.
Another belief which we disprove on the show today is that customer service is the number one key to success. This is very far from the truth, and if you tune in today, we’ll let you in on what the most profitable activity in your mortgage loan business really is, and the relatively simple solution to getting it right!
“You’re the magic. And until and unless you embrace that truth,
you’re going to forever hold yourself back from creating your best life.”
– Doren Aldana
Show Notes:
[1:38] – Myth 1: My Company’s Logo and Brand Name is the Secret to My Success.
[4:01] – Elements that are much more important than your brand name, from Jed’s personal experience.
[05:31] – Doren uses real world examples to show why a big brand name isn’t a make or break for success.
[07:35] – What strategic pre-eminence means.
[09:18] – How your mindset influences your reality.
[10:53] – Myth 2: Paid Advertising or Buying Leads is Smart as Long as They Make a Profit.
[11:30] – The important factor that people leave out of the equation when they consider Myth 2 to be true.
[12:42] – Why Al wouldn’t wish the job of buying leads onto his enemies (if he had any).
[13:38] – Reasons that bought leads are often of low quality.
[15:53] – Jed’s experience of buying leads, and why he moved away from leads and onto referrals.
[16:39] – Key aspects of Jed’s success with organic referrals.
[19:56] – What your best life should and shouldn’t consist of.
[20:32] – Myth 3: It Takes Years of Experience, Hustle, and Constant Grinding to See Success.
[21:14] – Why Myth 3 is such a common belief, and the danger of allowing this erroneous mentality to govern your life.
[23:19] – Jed shares another false mindset that often traps people who are new to the mortgage loan industry.
[25:39] – The difference between working hard and working smart, and society’s unhealthy admiration of the former.
[27:20] – Two key learnings Al took from a seminar he recently attended.
[29:03] – Respect for your time starts with you.
[32:07] – How Al justified the crazy hours he used to work, and the realization that made him change his ways.
[33:32] – Myth 4: Being Good at Customer Service is the Key to Success.
[34:04] – Why attracting clients is as important as your proficiency at doing loans.
[36:34] – Customer service is just one element of a much broader scope of work that needs to be done in order to achieve success.
[38:08] – Jed’s opinion on the value of customer service.
[38:46] – The problem with starting out slow in your mortgage loan career.
[41:25] – Why you need to understand that if you are in the mortgage loan industry, you are also in the marketing industry.
[43:37] – The single most profitable activity in your mortgage loan business.
[44:13] – Skills that Al recommends anyone in the mortgage loan industry acquires.
[47:06] – Jed offers his take on the best way of marketing your business.
[49:34] – The value of building great relationships, to you and those around you.
[52:26] – Reasons that people often don’t get what they want.
[53:57] – How Best Life Mortgage can help you create your best life!
“You can always make more money, but you can’t get your time back.”
– Doren Aldana
Links and Resources:
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.